Purple Brazilian clay can also help prevent your skin from absorbing environmental contaminants and impurities. That is why purple clay is one of the most popular natural clays for soap. 100% natural colors Remove waste, impurities and dead skin cells Reduce skin and hair oiliness Provide firming effect increase skin elasticity Approved by Ecocert Enhance blood circulation stimulating elastin and collagen production Improve emulsion, gel stability and sensory Environmental friendly No animal testing